Easyy Mobile App
Role: User Experience, Visual Design, Responsive Web Design
Easyy makes it easy to order and pickup coffee, food & drinks
Easyy is a simple and beautiful app that allows users to place an order and pay ahead. That means user can walk in and without waiting in line, ask a barista for your freshly made order at the pickup area. No hassle, no cash, no waiting.
After market research and competitors analysis we found that there are few similar mobile apps, that provide the same functionality, but they all offer very complex and in-depth solution.
The client's main idea was to create a simple app that would stand out and allow users to browse coffee shop menu and place order.
The first challenge was to create a user experience that will be simple, effective and only provides informations that user would need
The second challenge was to work through the low budget that was available.
We tried to stay focused through the research, by making it short and effective. We gathered as much data as possible from user interviews, brainstorming, etc
We started to ask questions:
- who are the users we are targeting,
- which features would be useful to them,
- what goals do they need to accomplish
- and what are the users needs and desires
Creating personas helped me to create empathy and understanding of people I am designing for.
User Task Flow
Task flows helped us to think through the design, before a feature is actually developed. It helped us to interject the user into the flow of the application, and determine if the conceptual model agrees with the user model.
Sketches and Wireframes
I always start any project by sketching first; quick wireframe sketching allows to painlessly seeing changes and alternative solutions almost immediately. After the main features were worked out on paper, I made wireframes.
Testing and Improvements
After our wireframes were created, we decided to do some first one-to-one interviews in which users would be asked to perform a series of tasks. Through the interview we asked our users to perform specific task; like find nearby cafe, edit profile, add to cart, save credit card, check out, reset password etc.
By watching our test users use our product we found that there is still room for improvements and that there were a lot of areas that were confusing and not simple or clear enough. We updated our wireframes and invited potential users to a second interaction.
After all the wireframes were designed I moved onto styling the user interface of the app. I focused on designing an interface that was simple, clean and beautiful.
Responsive App Landing page
I designed a simple responsive landing page for the app. Again, my goal was to keep the visual style consistent across the app and promotional material.